Helping Gen Z and millennials get ave “life scripts” could look and feel like is a core goal for many child-free activists. “It's still not what the majority of people do. So, if it's different, it's scary,” says O’Connor. “There is a bit of pressure that if you're not having children, you have to be off living this wonderful, glamorous or philanthropic life, or that you have to go off and do something significant.”